{"product_id":"death-by-marketing-anthology-9798201769628","title":"Death by Marketing Anthology","description":"\u003cp\u003e • Author(s): J. R. Kruze | C. C. Brower\u003cbr\u003e • Publisher: Living Sensical Press\u003cbr\u003e • Publisher Imprint: Living Sensical Press\u003cbr\u003e • BISAC: Romance - Collections \u0026amp; Anthologies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHer closest friends didn't know she was dead. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUntil they saw the full page ad in the paper advertising her funeral.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThey mystery was in how she died. No corpse, just an urn filled with ashes that was distributed over the harbor without any witnesses. Shown by a slick video played at her funeral. \u003c\/p\u003e\u003cp\u003eNo motive. Just a disappearance. The coroner's report from an upstate, rural county stated natural causes. For a young 20-something advertising executive. \u003c\/p\u003e\u003cp\u003eBut there were no details left unaccounted for. Funeral arrangements paid for in advance. Even the police chief said it was a closed case. That didn't stop Detective Johnson from being curious.\u003c\/p\u003e\u003cp\u003eHe stopped in to see her partner to answer his many questions. On his own time. The day after the funeral.\u003c\/p\u003e\u003cp\u003eExcerpt: \u003c\/p\u003e\u003cp\u003eThe day she died, an ad was run.\u003c\/p\u003e\u003cp\u003eAnd you saw it, everyone did.\u003c\/p\u003e\u003cp\u003eBecause it was a perfectly composed ad, with a perfectly chosen photo. Perfect clickbait headline. Not a word out of place. And it had a 30% click-through rate. For the mortuary.\u003c\/p\u003e\u003cp\u003eThat service was the most highly-attended event the mortuary had ever held. And pre-sales of burial plots and cremations spiked. All bought by impulse.\u003c\/p\u003e\u003cp\u003eYet the mortuary didn't run that ad.\u003c\/p\u003e\u003cp\u003eThe deceased did.\u003c\/p\u003e\u003cp\u003eIt has come from her ad account, placed the day her body was delivered.\u003c\/p\u003e\u003cp\u003eNo one knew that. Until the I showed up in the agency's office a day after the funeral service.\u003c\/p\u003e\u003cp\u003e- - - -\u003c\/p\u003e\u003cp\u003eWednesday. Another grimy, gritty, overcast day in the Big Apple.\u003c\/p\u003e\u003cp\u003eTessa, her partner, inherited the rest of the ad agency. That had been set up when they formed the company. Judy was the creative end, while Tess kept it running along.\u003c\/p\u003e\u003cp\u003eTessa thought it odd when when Judy didn't show up on Monday and didn't call over the weekend. But it was a real shock to find out she had died on Friday, been cremated over the weekend and was buried on Tuesday.\u003c\/p\u003e\u003cp\u003eAll thoughts to distract her from the Pine Sol scented elevator with the faux wood paneling as she rode the it once again to their 23rd floor office suite. And again she missed her Midwest college town with the Victorian-styled two-story they used to rent for cheap. Clean air, parked out back. No constant street noise. No closed elevators with Muzak and filtered air pumped in.\u003c\/p\u003e\u003cp\u003eShe could see from her desk through the glass walls into Judy's office. The work had arrived as usual, piles of ad copy, printouts of the newsprint runs and magazine inserts. All making a small pile on her desk. Like every work day. Just as Tessa expected Judy to walk in with some wild story of bedding some young college stud and completely losing track of time, \u003c\/p\u003e\u003cp\u003eThose days were over now. Tesa sighed and felt some real grief rising. But shook it off with a shrug. Then sat down to make sense of all their projects.\u003c\/p\u003e\u003cp\u003eSince Judy's phone was ringing constantly and unanswered, the calls started getting routed to Tessa. As the details were in her partner's computer, Tessa had to go into Judy's office to get the data.\u003c\/p\u003e\u003cp\u003eIt was then she saw the ad. A full page newspaper treatment, centered on the blotter.\u003c\/p\u003e\u003cp\u003eJudy's funeral services ad...\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnthology containing: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeath by Advertising by J. R. Kruze\u003c\/li\u003e\n\u003cli\u003eThe Caretaker by C. C. Brower\u003c\/li\u003e\n\u003cli\u003eTriangle - A Memoir by J. R. Kruze\u003c\/li\u003e\n\u003cli\u003eLast Chance - by J. R. Kruze\u003c\/li\u003e\n\u003cli\u003eDeath by Marketing by J. R. Kruze\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGet Your Copy Now. \u003c\/strong\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46449240113303,"sku":"9798201769628","price":1705.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798201769628.webp?v=1769146324","url":"https:\/\/atlanticbooks.com\/products\/death-by-marketing-anthology-9798201769628","provider":"Atlantic Books","version":"1.0","type":"link"}