{"product_id":"deception-in-the-marketplace-the-psychology-of-deceptive-persuasion-and-consumer-self-protection-9780805860870","title":"Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection","description":"\u003cp\u003e • Author(s): David M. Boush | Marian Friestad | Peter Wright\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and financial resources, reduces people's privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers' misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46930604654743,"sku":"9780805860870","price":4285.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780805860870.webp?v=1771607904","url":"https:\/\/atlanticbooks.com\/products\/deception-in-the-marketplace-the-psychology-of-deceptive-persuasion-and-consumer-self-protection-9780805860870","provider":"Atlantic Books","version":"1.0","type":"link"}