{"product_id":"decision-making-and-choice-decision-9781636516165","title":"Decision-making and Choice Decision","description":"\u003cp\u003e • Author(s): C. Whan Park | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDecision-making and Choice Decision\u003c\/em\u003e by C. Whan Park offers a deep exploration into the psychological mechanisms that drive how consumers evaluate options and make choices. With clarity and academic rigor, Park uncovers the sequential and comparative processes involved in consumer judgments, from initial consideration to final selection.\u003c\/p\u003e\u003cp\u003eThis book examines how individuals assess alternatives, deal with uncertainty, and simplify complex decisions using both analytical and intuitive methods. Park also highlights contextual factors such as framing effects, attribute weighting, and the influence of prior knowledge on decision outcomes.\u003c\/p\u003e\u003cp\u003eGrounded in empirical studies and theoretical frameworks, the book provides marketers, researchers, and educators with essential tools to understand and predict choice behavior. It explores topics such as compromise effects, choice deferral, and post-decision satisfaction, offering actionable insights for product positioning and marketing communication strategies.\u003c\/p\u003e\u003cp\u003eAs part of the \u003cem\u003eLegend in Consumer Behavior\u003c\/em\u003e series, this work captures C. Whan Park's significant contributions to decision science and reaffirms his role in shaping the way we understand consumer choice dynamics.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317566427287,"sku":"9781636516165","price":7475.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636516165.webp?v=1768679420","url":"https:\/\/atlanticbooks.com\/products\/decision-making-and-choice-decision-9781636516165","provider":"Atlantic Books","version":"1.0","type":"link"}