{"product_id":"decoding-business-minds-9789391256654","title":"Decoding Business Minds","description":"\u003cp\u003e • Author(s): Ajay Gupta\u003cbr\u003e • Publisher: Rupa Publications\u003cbr\u003e • Publisher Imprint: Rupa Publications\u003cbr\u003e • BISAC: Communication \u0026amp; Social Skills\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Serial entrepreneur Ajay Gupta is the quintessential Indian businessman. \u003c\/p\u003e\u003cp\u003e He has spent more than three decades in businesses creating companies \u003c\/p\u003e\u003cp\u003e that have grown despite numerous obstacles and challenges that came from \u003c\/p\u003e\u003cp\u003e within the entrepreneurial ecosystem, but more so from a societal mindset \u003c\/p\u003e\u003cp\u003e that has origins in the British Raj. \u003c\/p\u003e\u003cp\u003e Thinking of a business as a lifelong career does not come naturally to most \u003c\/p\u003e\u003cp\u003e Indians. In fact, in Indian middle-class families, business is not seen as a \u003c\/p\u003e\u003cp\u003e secure source of income. Many of the myths surrounding business and \u003c\/p\u003e\u003cp\u003e businessmen are the reason why even those who have an innate talent for \u003c\/p\u003e\u003cp\u003e enterprise eventually suppress their dreams. This book debunks many of \u003c\/p\u003e\u003cp\u003e these myths and looks at how India can become truly aatmanirbhar and \u003c\/p\u003e\u003cp\u003e create limitless wealth for all. \u003c\/p\u003e\u003cp\u003e Decoding Business Minds is a break from a stereotypical business book and \u003c\/p\u003e\u003cp\u003e is a practical guide to overcoming fears, creating the right attitude and \u003c\/p\u003e\u003cp\u003e working consistently towards an actionable vision. Ajay takes on the role \u003c\/p\u003e\u003cp\u003e of business coach, mentor and storyteller to look at everyday examples \u003c\/p\u003e\u003cp\u003e and real-life stories that will inspire everyone to emerge out of the herd \u003c\/p\u003e\u003cp\u003e mentality that sees business as risky, unstable and stressful. He deciphers \u003c\/p\u003e\u003cp\u003e the unique DNA of Indians that can make them world-beaters in the future. \u003c\/p\u003e\u003cp\u003e He also reveals some of the innovations, strategies and formulae that can \u003c\/p\u003e\u003cp\u003e help create wealth and scale up businesses. \u003c\/p\u003e\u003cp\u003e This is a book to remind Indians that business is in their blood. \u003c\/p\u003e","brand":"Rupa Publications","offers":[{"title":"Paperback","offer_id":45675117084823,"sku":"9789391256654","price":257.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789391256654.webp?v=1769295614","url":"https:\/\/atlanticbooks.com\/products\/decoding-business-minds-9789391256654","provider":"Atlantic Books","version":"1.0","type":"link"}