{"product_id":"decoding-logos-from-logo-design-to-branding-9788419220004","title":"Decoding Logos: From LOGO Design to Branding","description":"\u003cp\u003e  • Publisher: Hoaki\u003cbr\u003e • Publisher Imprint: Hoaki\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; Logo Design\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eDecoding Logos\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e focuses on how logo and branding come into being and uncovers the design stories behind logo development\u003c\/b\u003eLogos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.\u003c\/p\u003e","brand":"Hoaki","offers":[{"title":"Paperback","offer_id":45029138923671,"sku":"9788419220004","price":2019.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788419220004.webp?v=1769203341","url":"https:\/\/atlanticbooks.com\/products\/decoding-logos-from-logo-design-to-branding-9788419220004","provider":"Atlantic Books","version":"1.0","type":"link"}