{"product_id":"decoding-luxe-9789382665984","title":"Decoding Luxe","description":"\u003cp\u003e • Author(s): Mahul Brahma\u003cbr\u003e • Publisher: Srishti Publishers\u003cbr\u003e • Publisher Imprint: Srishti Publishers\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003eDecoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.\u003c\/p\u003e","brand":"Srishti Publishers","offers":[{"title":"Paperback","offer_id":48226817278103,"sku":"9789382665984","price":1616.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789382665984.webp?v=1788771934","url":"https:\/\/atlanticbooks.com\/products\/decoding-luxe-9789382665984","provider":"Atlantic Books","version":"1.0","type":"link"}