{"product_id":"decoding-the-future-consumer-their-mindscapes-and-marketplaces-9789999328241","title":"Decoding the Future Consumer: Their Mindscapes and Marketplaces","description":"\u003cp\u003e • Author(s): Rahul R\u003cbr\u003e • Publisher: Eliva Press\u003cbr\u003e • Publisher Imprint: Eliva Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eIn a rapidly evolving global economy, where consumer behaviour is driven by emerging technologies, subconscious cues, and experience-led expectations, understanding the \"future consumer\" is no longer an option-it's a necessity. Decoding the Future Consumer: Their Mindscapes and Marketplaces is a compelling compilation of three research-backed explorations into the hearts and minds of Gen Z and Gen Alpha consumers. The book bridges the fields of marketing psychology, consumer satisfaction, and service innovation to offer a holistic lens on what motivates the next-generation buyer. Decoding the Future Consumer is a strategic roadmap for businesses, marketers, and experience designers navigating the complex psyche of tomorrow's consumers. Whether you're exploring neuromarketing as a tool, measuring product satisfaction in personal care, or reimagining airport experiences, this book equips you with research-grounded insights and actionable frameworks. In an age where consumer loyalty is fragile and attention is fleeting, understanding the inner workings of the Gen Z and Gen Alpha mindscape-and the dynamic marketplaces they inhabit-will define success.\u003c\/p\u003e","brand":"Eliva Press","offers":[{"title":"Paperback","offer_id":47574889300119,"sku":"9789999328241","price":3821.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789999328241.webp?v=1774896606","url":"https:\/\/atlanticbooks.com\/products\/decoding-the-future-consumer-their-mindscapes-and-marketplaces-9789999328241","provider":"Atlantic Books","version":"1.0","type":"link"}