{"product_id":"decoding-the-label-looking-inside-the-capsule-understanding-the-numbers-and-reading-between-the-lines-9781067658977","title":"Decoding the Label: Looking inside the capsule, understanding the numbers, and reading between the lines","description":"\u003cp\u003e • Author(s): Raham Alsawadi\u003cbr\u003e • Publisher: Kanthos House\u003cbr\u003e • Publisher Imprint: Kanthos House\u003cbr\u003e • BISAC: Diet \u0026amp; Nutrition - Vitamins \u0026amp; Supplements\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you actually know what's inside your supplements?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe label says \"High Strength.\" The number looks impressive. The ingredients list is long. But what does any of it actually mean - and are you getting what you think you're paying for?\u003c\/p\u003e\u003cp\u003eDecoding the Label cuts through the confusion. Written by an NHS doctor with direct experience of the supplement industry, this practical guide gives you the tools to read any supplement label clearly, compare products honestly, and make confident choices - without being misled by packaging, marketing language, or cleverly presented numbers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside you'll discover: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy the headline milligram figure is often not what it appears\u003c\/li\u003e\n\u003cli\u003eThe difference between active ingredients and compound forms - and why it matters\u003c\/li\u003e\n\u003cli\u003eHow fillers, bulking agents, and \"perception fillers\" take up space that should be used for actives\u003c\/li\u003e\n\u003cli\u003eWhat extract ratios and standardisation percentages actually tell you\u003c\/li\u003e\n\u003cli\u003eHow proprietary blends hide dosing information - and what you can still work out\u003c\/li\u003e\n\u003cli\u003eThe marketing tactics behind \"equivalent to,\" \"high strength,\" and \"premium\" claims\u003c\/li\u003e\n\u003cli\u003eA simple 30-second framework for evaluating any label in seconds\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhether you spend  10 or  50 on a supplement, you deserve to know what you're actually buying.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eClear, evidence-based, and free from industry bias - Decoding the Label is the guide the supplement industry would rather you didn't read.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kanthos House","offers":[{"title":"Paperback","offer_id":47883702861975,"sku":"9781067658977","price":839.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781067658977.webp?v=1781103418","url":"https:\/\/atlanticbooks.com\/products\/decoding-the-label-looking-inside-the-capsule-understanding-the-numbers-and-reading-between-the-lines-9781067658977","provider":"Atlantic Books","version":"1.0","type":"link"}