{"product_id":"demystifying-architectural-research-adding-value-to-your-practice-9781859465783","title":"Demystifying Architectural Research: Adding Value to Your Practice","description":"\u003cp\u003e • Author(s): Flora Samuel\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Riba Publishing\u003cbr\u003e • BISAC: Professional Practice\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis practical, hands on introduction guides you through the basics of undertaking research in day-to-day architectural practice helping you to exploit the growing opportunities on offer. It explores how developing a research specialism can improve the quality of your projects, help to define your brand and generate new channels of revenue with innovative services for clients. \u003c\/p\u003e\u003cp\u003eThe text is divided into four sections focussing on different types of Architecture Research Practice; commercial, cultural, social and technology. Each section includes a series of inspiring case studies written by practitioners themselves on the way in which research benefits their business as well as an essay by an expert which sets these projects in their methodological context. In this way the book highlights the broad spectrum of research being undertaken and the practical implications for the practice and their projects. \u003c\/p\u003e\u003cp\u003eThis is designed for architects and practices who want to develop a clear specialism that adds brand value and will enable them to access new funding streams as well as students of architecture who are getting to grips with architectural research. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45237290107031,"sku":"9781859465783","price":2740.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781859465783.webp?v=1769216128","url":"https:\/\/atlanticbooks.com\/products\/demystifying-architectural-research-adding-value-to-your-practice-9781859465783","provider":"Atlantic Books","version":"1.0","type":"link"}