{"product_id":"design-and-analysis-of-sensory-optimization-9780917678318","title":"Design and Analysis of Sensory Optimization","description":"\u003cp\u003e • Author(s): Maximo C. Gacula\u003cbr\u003e • Publisher: Wiley-Blackwell\u003cbr\u003e • Publisher Imprint: Wiley-Blackwell\u003cbr\u003e • BISAC: Quality Control\u003c\/p\u003e\u003cp\u003eThis book discusses experimental designs which are very useful in sensory and consumer testing. As an added feature this coverage is fully illustrated with real-life examples. In addition, the importance of fractional factorial designs are explained more fully than in books now available. \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThe heart of this book is product optimization which covers in great detail designs and analysis of optimization studies with consumers. A rundown of this chapter includes: preliminaries, test for adequacy of statistical model and least squares estimation of regression parameters; why use optimization technique; types of optimization experiments; Plackett and Burman design; Box and Behnken design, mixture designs; search for optimum areas in response surfaces; use of contour maps in product reformulation augmentation of fractional factorial design; optimization with discrete variables, dangers of fractional factorial designs, and optimization for robustness.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eThis book will be valuable for a wide audience of professionals in the areas of sensory, marketing, advertising, statistics, quality assurance, food, beverage, personal care, pharmaceutical, household products, and cosmetic industries. The book could also serve as a text in applied statistics\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Hardcover","offer_id":45201424384151,"sku":"9780917678318","price":13228.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780917678318.webp?v=1767307337","url":"https:\/\/atlanticbooks.com\/products\/design-and-analysis-of-sensory-optimization-9780917678318","provider":"Atlantic Books","version":"1.0","type":"link"}