{"product_id":"design-empathy-and-contextual-awareness-frames-of-reference-for-the-21st-century-creative-9781529438215","title":"Design Empathy and Contextual Awareness: Frames of Reference for the 21st Century Creative","description":"\u003cp\u003e • Author(s): Li\u003cbr\u003e • Publisher: Laurence King\u003cbr\u003e • Publisher Imprint: Laurence King\u003cbr\u003e • BISAC: Industrial\u003c\/p\u003e\u003cp\u003eOne of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eDesign Empathy and Contextual Awareness\u003c\/i\u003e demystifies the \"fuzzy\" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a \"trade\" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or \"frames\"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eChapters cover: \u003c\/b\u003e\u003cbr\u003e Laying a foundation: design as a whole-brain activity\u003cbr\u003e Design behaviors: design as a whole-life activity\u003cbr\u003e Empathy: cognitive and emotional empathy, and compassionate concern\u003cbr\u003e Contextual awareness: cultivating your designer's sixth sense","brand":"Laurence King","offers":[{"title":"Paperback","offer_id":46289010458775,"sku":"9781529438215","price":3160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529438215.webp?v=1769302250","url":"https:\/\/atlanticbooks.com\/products\/design-empathy-and-contextual-awareness-frames-of-reference-for-the-21st-century-creative-9781529438215","provider":"Atlantic Books","version":"1.0","type":"link"}