{"product_id":"design-is-storytelling-9781942303190","title":"Design Is Storytelling","description":"\u003cp\u003e • Author(s): Ellen Lupton\u003cbr\u003e • Publisher: Cooper Hewitt\u003cbr\u003e • Publisher Imprint: Cooper Hewitt\u003cbr\u003e • BISAC: Essays\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEllen Lupton, award-winning author of \u003ci\u003eThinking with Type\u003c\/i\u003e and \u003ci\u003eHow Posters Work\u003c\/i\u003e, demonstrates how storytelling shapes great design\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGood design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDesign Is Storytelling\u003c\/i\u003e explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.\u003c\/p\u003e","brand":"Cooper Hewitt","offers":[{"title":"Paperback","offer_id":44932389634199,"sku":"9781942303190","price":1399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781942303190.webp?v=1767098140","url":"https:\/\/atlanticbooks.com\/products\/design-is-storytelling-9781942303190","provider":"Atlantic Books","version":"1.0","type":"link"}