{"product_id":"design-thinking-methodology-book-9786058603752","title":"Design Thinking Methodology Book","description":"\u003cp\u003e • Author(s): Emrah Yayici\u003cbr\u003e • Publisher: Emrah Yayici\u003cbr\u003e • Publisher Imprint: Emrah Yayici\u003cbr\u003e • BISAC: Consulting\u003c\/p\u003e\u003cp\u003eThis book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative \u003cbr\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e products; \u003c\/li\u003e \u003cli\u003e technologies; \u003c\/li\u003e \u003cli\u003e services;\u003c\/li\u003e \u003cli\u003e business models;\u003c\/li\u003e \u003cli\u003e marketing ideas; \u003c\/li\u003e \u003cli\u003e processes;\u003c\/li\u003e \u003cli\u003e spaces; and\u003c\/li\u003e \u003cli\u003e solutions for diverse business, social, and everyday challenges.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e It includes easily applicable design thinking techniques, such as \u003cbr\u003e \u003cul\u003e \u003cli\u003e HMW questions, \u003c\/li\u003e \u003cli\u003e personas, \u003c\/li\u003e \u003cli\u003e mind mapping, \u003c\/li\u003e \u003cli\u003e empathy mapping, \u003c\/li\u003e \u003cli\u003e affinity diagram, \u003c\/li\u003e \u003cli\u003e value-proposition canvas, \u003c\/li\u003e \u003cli\u003e storyboard, \u003c\/li\u003e \u003cli\u003e cause-and-effect diagram, \u003c\/li\u003e \u003cli\u003e brainstorming, \u003c\/li\u003e \u003cli\u003e brain dumps, \u003c\/li\u003e \u003cli\u003e reverse brainstorming, \u003c\/li\u003e \u003cli\u003e benchmarking, \u003c\/li\u003e \u003cli\u003e journey map, and\u003c\/li\u003e \u003cli\u003eprototyping.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including \u003cbr\u003e \u003cul\u003e \u003cli\u003e project managers and IT specialists, \u003c\/li\u003e \u003cli\u003e innovation teams, \u003c\/li\u003e \u003cli\u003e marketing professionals and brand managers, \u003c\/li\u003e \u003cli\u003e product managers, \u003c\/li\u003e \u003cli\u003e designers, \u003c\/li\u003e \u003cli\u003e consultants, \u003c\/li\u003e \u003cli\u003e strategic planning experts, \u003c\/li\u003e \u003cli\u003e C-level executives, and architects. \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as \u003cbr\u003e \u003cul\u003e \u003cli\u003e creativity, \u003c\/li\u003e \u003cli\u003e thinking out of the box, \u003c\/li\u003e \u003cli\u003e empathy, \u003c\/li\u003e \u003cli\u003e visual thinking, \u003c\/li\u003e \u003cli\u003e observation, \u003c\/li\u003e \u003cli\u003e asking the right questions, and\u003c\/li\u003e \u003cli\u003e pattern recognition. \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e It also describes how to apply design thinking and lean and agile methodologies together.","brand":"Emrah Yayici","offers":[{"title":"Paperback","offer_id":45570631762071,"sku":"9786058603752","price":897.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786058603752.webp?v=1767182068","url":"https:\/\/atlanticbooks.com\/products\/design-thinking-methodology-book-9786058603752","provider":"Atlantic Books","version":"1.0","type":"link"}