{"product_id":"designed-to-win-the-tata-elxsi-story-9780143469742","title":"Designed to Win: The Tata Elxsi Story","description":"\u003cp\u003e • Author(s): S. Devarajan\u003cbr\u003e • Publisher: PRH India\u003cbr\u003e • Publisher Imprint: Penguin Business\u003cbr\u003e • BISAC: Economics - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTata Elxsi may not be the first company that comes to mind when you think of the Tata Group, but as the highest-valued Tata company today, it has been quietly transforming industries. From revolutionizing electric vehicles with cutting-edge energy and embedded product design solutions to shaping the future of media and communication, Tata Elxsi has become a global innovation powerhouse.\u003c\/p\u003e\u003cp\u003eAnd it's not just automakers who rely on Elxsi. The company helps broadcast and communication giants design next-generation set-top boxes, app frameworks, and cloud services for smart TVs and OTT platforms. Its client list reads like a who's who of global industry leaders--Ford, Jaguar Land Rover, Nissan, Mahindra, Motorola, Comcast, Echostar, Panasonic, and many more.\u003c\/p\u003e\u003cp\u003eYet, Tata Elxsi's success story is even more remarkable considering its past: once a heavily debt-ridden company on the brink of collapse, it has reinvented itself into one of the Tata Group's most consistently high-performing organizations.\u003c\/p\u003e\u003cp\u003eWhat drives Tata Elxsi's extraordinary turnaround? What strategies, decisions, and cultural shifts powered its rise from near-bankruptcy to industry leadership? And what lessons can entrepreneurs, leaders, and professionals learn from its evolution--across innovation, sales, marketing, strategy, and organizational design?\u003c\/p\u003e\u003cp\u003eThis book explores those questions and more, offering a rare look into the journey of a little-known yet exceptional Tata company whose impact stretches across industries and continents.\u003c\/p\u003e","brand":"PRH India","offers":[{"title":"Hardcover","offer_id":46461622845591,"sku":"9780143469742","price":455.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780143469742.webp?v=1769307268","url":"https:\/\/atlanticbooks.com\/products\/designed-to-win-the-tata-elxsi-story-9780143469742","provider":"Atlantic Books","version":"1.0","type":"link"}