{"product_id":"designing-and-implementing-a-strategic-management-concept-in-an-high-tech-sme-swot-analysis-and-balanced-scorecard-9783346105813","title":"Designing and Implementing a Strategic Management Concept in an High-Tech SME: SWOT Analysis and Balanced Scorecard","description":"\u003cp\u003e • Author(s): Anonymous\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Accounting - Managerial\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBachelor Thesis from the year 2019 in the subject Engineering - Industrial Engineering and Management, grade: 1,7, Karlsruhe Institute of Technology (KIT), language: English, abstract: Although extant literature on small and medium-sized enterprises (SMEs) suggests that strategic management positively affects organizational outcomes, evidence supporting this suggestion is limited to a few qualitative case studies. As many SMEs struggle with limited access to resources and with it no opportuni-ty to enact a large and complex strategic management concept. This thesis develops a strategic management concept that considers these limitations. Drawing on resource- related arguments this study presents a frame-work for how a strategic management concept can be designed and implemented at a high-tech SME. Methods: A single case study at a German technology company was applied, in which the strategy was formu-lated with the strengths-, weaknesses-, opportunities- and threats- (SWOT) analysis and further, the strategy was employed with the Balanced Scorecard. Therefore, an expert interview with the chief execution officer (CEO) was conducted, and a team out of high-level employees of the enterprise was assembled to discuss the steps of the developing processes. Results: As it was possible to design and implement a framework that includes strategy -formulation and -implementation with limited resources of the case company, this study extends the literature by providing a reference case for other companies, especially SMEs. Furthermore, the paper provides evidence how the SWOT analysis and BSC theories can be applicated in a practical case.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45561660997783,"sku":"9783346105813","price":2148.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783346105813.webp?v=1767925198","url":"https:\/\/atlanticbooks.com\/products\/designing-and-implementing-a-strategic-management-concept-in-an-high-tech-sme-swot-analysis-and-balanced-scorecard-9783346105813","provider":"Atlantic Books","version":"1.0","type":"link"}