{"product_id":"designing-what-communities-actually-value-how-choice-modelling-can-help-community-organizations-design-better-programs-9798195909765","title":"Designing What Communities Actually Value: How Choice Modelling Can Help Community Organizations Design Better Programs","description":"\u003cp\u003e • Author(s): James Harris\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy do so many well-intentioned programs fail to attract the people they are meant to serve?\u003c\/p\u003e\u003cp\u003eCommunity organisations, not-for-profits, public agencies, and social service providers often face the same frustrating problem. Surveys show support. Consultations produce enthusiasm. Stakeholders say the program is needed. Yet when the program launches, participation is lower than expected.\u003c\/p\u003e\u003cp\u003eThe problem is not always poor marketing, lack of interest, or bad intentions. Often, the problem is that people support programs in principle but make different choices in practice.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDesigning What Communities Actually Value\u003c\/b\u003e shows how choice modelling can help organisations design better programs by revealing the real-world trade-offs people make when deciding whether to participate.\u003c\/p\u003e\u003cp\u003eRather than asking people whether they like an idea, choice modelling asks them to choose between realistic program options. These choices reveal how people weigh factors such as time, location, cost, convenience, duration, format, and effort. The result is a more practical way to design programs around what people are actually likely to choose.\u003c\/p\u003e\u003cp\u003eWritten for practitioners, executives, policy officers, analysts, researchers, consultants, and program managers, this book explains the choice modelling process in plain English. It assumes no prior knowledge of economics, statistics, or R, and uses a running community wellbeing program example to show how each step works in practice.\u003c\/p\u003e\u003cp\u003eInside, you will learn how to: \u003c\/p\u003e\u003cp\u003eDefine the decision your organisation needs to make\u003cbr\u003eIdentify the program attributes that influence participation\u003cbr\u003eDesign realistic choice tasks\u003cbr\u003eBuild a survey instrument\u003cbr\u003eRecruit respondents beyond the \"usual suspects\"\u003cbr\u003ePrepare choice data in the right format\u003cbr\u003eRun a basic multinomial logit model in R\u003cbr\u003eTranslate model coefficients into utilities and probabilities\u003cbr\u003eCompare program scenarios in Excel\u003cbr\u003eUnderstand trade-offs between program features\u003cbr\u003eSegment results for different participant groups\u003cbr\u003ePresent findings clearly to boards and decision makers\u003cbr\u003eMonitor real-world outcomes after implementation\u003c\/p\u003e\u003cp\u003eThis is not a theoretical textbook written only for academics. It is a practical guide for organisations that need to make better decisions under constraint. It recognises that resources are limited, community needs are complex, and good intentions are not enough.\u003c\/p\u003e\u003cp\u003eIf your organisation has ever asked, \"Why aren't people coming?\" or \"Which version of this program should we run?\" this book provides a structured way to move from assumption to evidence.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDesigning What Communities Actually Value\u003c\/b\u003e is for anyone who wants to design programs, services, policies, or community initiatives that better reflect what people value when they actually have to choose.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47891601981591,"sku":"9798195909765","price":1526.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798195909765.webp?v=1781184243","url":"https:\/\/atlanticbooks.com\/products\/designing-what-communities-actually-value-how-choice-modelling-can-help-community-organizations-design-better-programs-9798195909765","provider":"Atlantic Books","version":"1.0","type":"link"}