{"product_id":"desk-top-pub-w-quarkxpress-201-9781533200235","title":"Desk Top Pub W Quarkxpress 201","description":"\u003cp\u003e • Author(s): Turner Martin\u003cbr\u003e • Publisher: MixIG\u003cbr\u003e • Publisher Imprint: MixIG\u003cbr\u003e • Subject: General Books\u003cbr\u003e • BISAC: Graphic Arts - Commercial \u0026amp; Corporate\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eQuarkXPress 2016 brings new power to delight the eye and intrigue the mind, in print and online.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis is a book about Desk Top Publishing - a trade that goes back more than two thousand years - not merely Desktop Publishing, a word for a new category of software coined in the 1980s. It condenses 30 years of DTP, print and digital experience into 356 pages, suitable for novice and expert alike. \u003c\/p\u003e\u003cp\u003eWorking from the basics, it covers mastering publishing, digital, deep features such as job jackets and automation, and lists and explains every panel, palette, menu and function of QuarkXPress 2016. The marginal notes are full of hard-to-find information, pro-tips and trade secrets. \u003c\/p\u003e\u003cp\u003eAuthor Martin Turner writes: \"Over the years, I've seen dozens of designers, some straight from college, some hardened veterans, whose work came to a halt because they lacked some crucial piece of knowledge. In this book, I have tried to include the answers to all of their questions, and to uncover the richer possibilities that QuarkXPress 2016 offers. Its new features-especially native import and HTML5 publishing-allow us to be more productive, more creative and more satisfied in our work. Whether in print or online, more than ever before, QuarkXPress 2016 gives us the power to delight the eye and intrigue the mind.\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 1: The Basics\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e1 Why DTP?\u003cbr\u003e\u003ci\u003eWhy publish anything at all? The 80\/20 rule of quality. Why brand is important. Evolution of DTP and its allies. Why Quark?\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e2 My first document\u003cbr\u003e\u003ci\u003eInterface basics. Before we start. Layout setup. Pull some stuff in. Shape the page. Creating and applying styles. Ad hoc formatting. Back to 'My First Document'. Print it! Export it.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e3 Key concepts \u003cbr\u003e\u003ci\u003eFonts. Images. Colour Workflow. PDF. Vectors. Output device.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 2: Mastering Publishing in QuarkXPress\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1 Documents that draw the eye and hold the mind\u003cbr\u003e\u003ci\u003eStrategy. The design thumbnail. Master Pages. Making photos pop. 25 rules of composition.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e2 Master typography\u003cbr\u003e\u003ci\u003eLegibility. Desirability in typography.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e3 Master Colour\u003cbr\u003e\u003ci\u003eEmotional impact of colour. Colour spaces.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e4 Master Production\u003cbr\u003e\u003ci\u003eHow to talk to your print shop.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 3: LiveDigital \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1 Planning for digital\u003cbr\u003e\u003ci\u003eComparing digital options\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e2 Easy Digital Workflow\u003cbr\u003e\u003ci\u003eReflow workflow. Fixed Layout workflow. HTML5 \u0026amp; App Studio workflow. Using HTML5 as is.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e3 Three Digital Publishing Projects\u003cbr\u003e\u003ci\u003eThe Staff Magazine. Castle Walkaround. Promotional EP web-app.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e4 Digital wrap up\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 4: Deep Publishing \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1 Workflows that speed results and reduce errors\u003cbr\u003e\u003ci\u003eDesign. Layout. Editing. Publication.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e2 Job Jackets and JDF \u003cbr\u003e\u003ci\u003eUsing a job jacket with a brand. Document Automation. Rules, evaluation, pre-flighting.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e3 Database publishing (XPress Tags)\u003cbr\u003e\u003ci\u003eMore things with XPress Tags\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e4 Shared layout, composition zones\u003c\/p\u003e\u003cp\u003e5 Image Grid\u003c\/p\u003e\u003cp\u003e6 Design Pad \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 5: Power: Every function listed and explained\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1 Tools\u003c\/p\u003e\u003cp\u003e2 Measurements \u003cbr\u003e\u003ci\u003eHome. Character. Paragraph. Rules. Tabs. Text Box. Picture Box. Frame. Runaround and Clipping. Space\/Align. Drop Shadow. Table. Line (Home). \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e3 Palettes \u003cbr\u003e\u003ci\u003eAdvanced Image Control. App Studio Publishing. Books. Callout Styles. Color Blends. Colors. Conditional Styles. Content. Content Variables. Footnote Styles. Glyphs. Grid Styles. Guides. HTML5. Hyperlinks. Index. Item Styles. Layers. Lists. Page Layout. Profile Information. Redline. Reflow Tagging. Scale. Style Sheets. Table Styles. Welcome Screen. \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e4 Menus \u003cbr\u003e\u003ci\u003eQuarkXPress (Mac). File. Edit. Style. Item. Page. Layout. Table. View. Utilities. Window. Script (Mac). Help.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIndex\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFurther reading\u003c\/b\u003e\u003c\/p\u003e","brand":"MixIG","offers":[{"title":"Paperback","offer_id":45091226779799,"sku":"9781533200235","price":2225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781533200235.webp?v=1769203998","url":"https:\/\/atlanticbooks.com\/products\/desk-top-pub-w-quarkxpress-201-9781533200235","provider":"Atlantic Books","version":"1.0","type":"link"}