{"product_id":"developing-successful-global-strategies-for-marketing-luxury-brands-9781799868576","title":"Developing Successful Global Strategies for Marketing Luxury Brands","description":"\u003cp\u003e • Author(s): Fabrizio Mosca | Cecilia Casalegno | Rosalia Gallo\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eFocuses on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behaviour, integration between physical and online cha\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46451192725655,"sku":"9781799868576","price":19318.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781799868576.webp?v=1769136068","url":"https:\/\/atlanticbooks.com\/products\/developing-successful-global-strategies-for-marketing-luxury-brands-9781799868576","provider":"Atlantic Books","version":"1.0","type":"link"}