{"product_id":"digital-banking-9789357785952","title":"Digital Banking","description":"\u003cp\u003e • Author(s): Indian Institute of Banking \u0026amp; Finance\u003cbr\u003e • Publisher: Taxmann Publications\u003cbr\u003e • Publisher Imprint: Taxmann Publications\u003cbr\u003e • Subject: Computer Science and Information Technology\u003cbr\u003e • BISAC: Banks \u0026amp; Banking\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThis book provides a seminal guide that charts the transformative journey of the banking sector in the digital age. It discusses the rise of digital banking, innovative financial products like UPI BHIM, and the role of Fintechs and NBFCs in enhancing financial inclusion and accessibility. The book provides in-depth insights into new banking trends like Blockchain and AI and offers practical knowledge for banking professionals to adapt to this evolving digital landscape. \u003cbr\u003e\u003cbr\u003eIt serves as an essential resource, covering the following broad topics: \u003c\/span\u003e\u003c\/p\u003e\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDigital Banking Products\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDigital Banking \u0026amp; Financial Inclusion (FI) \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMarketing of Digital Banking Products\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePayment Systems\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFuture Trends in Digital Banking\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cspan\u003e\u003cbr\u003eAn invaluable resource for students, professionals, and anyone keen on understanding the digital banking revolution. \u003cbr\u003e\u003cbr\u003eThe Present Publication is the 2024 Edition, updated by Mr Burra Butchi Babu | Former General Manager – Bank of India and vetted by Mr V.A. Prasanth | Former General Manager \u0026amp; Chief Information Officer – Indian Bank. Taxmann exclusively publishes this book for the Indian Institute of Banking and Finance with the following coverage: \u003c\/span\u003e\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eModule A – Digital Banking Products\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eo \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDigital Delivery Channels\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e§ Introduction and need for digital channels in banking\u003cbr\u003e§ Analyzing the cost of transactions and customer preferences\u003cbr\u003e§ The role of technology in enhancing user-friendliness and customer interaction\u003cbr\u003e§ Emphasizing security as a crucial aspect of digital banking, including information security\u003cbr\u003e§ Overview of the Integrated Ombudsman Scheme, 2021 by RBI\u003cbr\u003e§ Discussion on customer protection and limiting liability in unauthorized transactions\u003cbr\u003e§ RBI's directions on digital payment security controls\u003cbr\u003e§ Challenges faced in digital banking and the concept of e-KYC\u003cbr\u003eo \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eCards\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e§ History and overview of plastic payment cards\u003cbr\u003e§ Features and benefits of cards for customers\u003cbr\u003e§ Understanding the Payment Card Industry-Data Security Standard\u003cbr\u003e§ Comparison between Magnetic Strip Cards and EMV Cards, including NFC-based Tap \u0026amp; Go technology\u003cbr\u003e§ The approval process for card schemes and profitability aspects\u003cbr\u003e§ Insight into backend operations, recovery, follow-up, and information security issues\u003cbr\u003eo \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAutomated Teller Machines (ATMs) \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e§ History and product features of ATMs\u003cbr\u003e§ Types of ATMs, including White Label and Brown Label\u003cbr\u003e§ The functioning of ATM networks and Instant Money Transfer (IMT) systems\u003cbr\u003e§ Discussing profitability, risk management, and frauds in ATM operations\u003cbr\u003e§ Backend operations and technology in ATMs\u003cbr\u003e§ Overview of the Dispute Management System (DMS) \u003cbr\u003eo \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMobile Banking\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e§ Introduction and diverse features of mobile banking\u003cbr\u003e§ Description of IMPS and its benefits\u003cbr\u003e§ Discussion on risk management, frauds, backend operations, and information security tips in mobile banking\u003cbr\u003eo \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eInternet or Online Banking\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e§ History, working, and features of Internet banking\u003cbr\u003e§ Analysis of the profitability and risks associated with Internet banking\u003cbr\u003eo \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePOS Terminals\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e§ Background and features of Point of Sale (POS) systems\u003cbr\u003e§ Benefits of POS systems to merchants and customers\u003cbr\u003e§ Different types of transactions and the cash withdrawal process at POS\u003cbr\u003e§ Merchant onboarding, approval process, and the parties involved in a POS setup\u003cbr\u003e§ Profitability analysis and risk management in POS operations\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eModule B – Digital Banking \u0026amp; Financial Inclusion (FI) \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eo Introduction to financial inclusion and its strategies\u003cbr\u003eo Approaches to accelerate financial inclusion and the role of technologies\u003cbr\u003eo Digital banking services in financial inclusion and factors beyond technology\u003cbr\u003eo Information security issues in financial inclusion and new developments\u003cbr\u003eo Understanding how banks earn money using digital delivery channels\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eModule C – Marketing of Digital Banking Products\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eo Concept and channels for marketing digital banking products\u003cbr\u003eo Product planning and marketing structure in banks\u003cbr\u003eo Sales delivery, e-galleries, and after-sales service to customers\u003cbr\u003eo Marketing strategies for financial inclusion and the dangers of mis-selling\u003cbr\u003eo Use of analytics in marketing and customer education and protection\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eModule D – Payment Systems\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eo Overview of global and domestic payment systems\u003cbr\u003eo Introduction to new domestic payment vehicles and platforms\u003cbr\u003eo Detailed analysis of various systems like Cheque Truncation System (CTS), RTGS, NEFT, NETC, Bharat QR, UPI QR, BBPS, and SWIFT\u003cbr\u003eo Forex and securities settlements\u003cbr\u003eo Innovative banking and payment systems, including digital banking super apps\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eModule E – Future Trends in Digital Banking\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eo Background and future trends in digital banking\u003cbr\u003eo The impact of fintech, business ecosystem, and blockchain technology\u003cbr\u003eo Discussion on cryptocurrencies, peer financing, cloud computing, and virtualization\u003cbr\u003eo Data analytics, artificial intelligence (AI), machine learning (ML), deep learning (DL), robotic process automation (RPA), and the Internet of Things (IoT) \u003cbr\u003eo Central Bank Digital Currency (CBDC) and digital transformation of banks in India\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taxmann Publications","offers":[{"title":"Paperback","offer_id":47140250779799,"sku":"9789357785952","price":659.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789357785952.webp?v=1773141369","url":"https:\/\/atlanticbooks.com\/products\/digital-banking-9789357785952","provider":"Atlantic Books","version":"1.0","type":"link"}