{"product_id":"digital-consumer-behavior-9781032573700","title":"Digital Consumer Behavior","description":"\u003cp\u003e • Author(s): Jagdish N. Sheth | Varsha Jain\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47593163751575,"sku":"9781032573700","price":15693.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032573700.webp?v=1774980845","url":"https:\/\/atlanticbooks.com\/products\/digital-consumer-behavior-9781032573700","provider":"Atlantic Books","version":"1.0","type":"link"}