{"product_id":"digital-marketing-analytics-the-data-behind-digital-9798899843716","title":"Digital Marketing Analytics: The Data Behind Digital","description":"\u003cp\u003e • Author(s): Anushka | Swati Singh\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Higher\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today's data-driven world, successful digital marketing is built not on guesswork, but on insight. Digital Marketing Analytics: The Data Behind Digital equips students, educators, and professionals with the foundational tools and analytical techniques essential to thrive in modern marketing environments.\u003c\/p\u003e\u003cp\u003eThis textbook offers a comprehensive yet accessible introduction to digital marketing analytics. From understanding key performance metrics to leveraging tools like Google Analytics, social media insights, and customer journey mapping, this book bridges the gap between marketing theory and real-world data application. Core concepts such as customer segmentation, campaign tracking, A\/B testing, and ROI measurement are explained with clarity, supported by real examples and practical case studies.\u003c\/p\u003e\u003cp\u003eWhether you're new to the field or looking to sharpen your analytical edge, this book is your essential guide to making smarter, data-informed marketing decisions in the digital age.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46380614090903,"sku":"9798899843716","price":4042.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798899843716.webp?v=1768770159","url":"https:\/\/atlanticbooks.com\/products\/digital-marketing-analytics-the-data-behind-digital-9798899843716","provider":"Atlantic Books","version":"1.0","type":"link"}