{"product_id":"digital-marketing-analyzing-its-transversal-impact-9781032471846","title":"Digital Marketing: Analyzing its Transversal Impact","description":"\u003cp\u003e • Author(s): Paulo Botelho Pires | José Duarte Santos | Inês Veiga Pereira\u003cbr\u003e • Publisher: CRC Press\u003cbr\u003e • Publisher Imprint: CRC Press\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing. \u003c\/p\u003e","brand":"CRC Press","offers":[{"title":"Paperback","offer_id":47773011640471,"sku":"9781032471846","price":7320.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032471846.webp?v=1777977164","url":"https:\/\/atlanticbooks.com\/products\/digital-marketing-analyzing-its-transversal-impact-9781032471846","provider":"Atlantic Books","version":"1.0","type":"link"}