{"product_id":"digital-marketing-in-the-automotive-electronics-industry-redefining-customer-experience-through-digital-customer-engagement-9783031307195","title":"Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience Through Digital Customer Engagement","description":"\u003cp\u003e • Author(s): Uli Schneider\u003cbr\u003e • Publisher: Springer Verlag\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • Subject: General Books\u003cbr\u003e • BISAC: E-Commerce - Online Trading\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45273920897175,"sku":"9783031307195","price":6243.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031307195.webp?v=1769238001","url":"https:\/\/atlanticbooks.com\/products\/digital-marketing-in-the-automotive-electronics-industry-redefining-customer-experience-through-digital-customer-engagement-9783031307195","provider":"Atlantic Books","version":"1.0","type":"link"}