{"product_id":"digital-media-for-design-9781634874182","title":"Digital Media for Design","description":"\u003cp\u003e • Author(s): Maria R. Perbellini | Christian R. Pongratz\u003cbr\u003e • Publisher: Cognella Academic Publishing\u003cbr\u003e • Publisher Imprint: Cognella Academic Publishing\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Media for Design\u003c\/i\u003e introduces students to effective visual communication and creative design strategies using a range of media, from digital drawings and graphics to the physical fabrication of 3D models, that support each stage of the design process. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The book gives students a comprehensive understanding of digital representations, modeling, and graphics through the applications of a number of software packages including Rhino, Autocad, Photoshop, Illustrator, and InDesign. \u003cp\u003e\u003c\/p\u003e Students will experiment with digitally driven design processes such as pixels and images, lines and curves, and surfaces and solids. Exercises include collage, planar and isometric drawings, the translation of diagrams into three dimensions, surface and solid editing operations, generative systems and tectonic assemblies of components, and fabrication modes of digital designs. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eDigital Media for Design\u003c\/i\u003e pioneers the didactic organization of contemporary computational methods and techniques typically used in design curricula. The book helps students gain an understanding of emerging media and their impact on design fields such as but not limited to architectural and interior design. It develops students' ability to model spatial and tectonic conditions digitally and provides fluid software interoperability management. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eDigital Media for Design\u003c\/i\u003e is written for digital media classes at the undergraduate level, digital design workshops, and undergraduate and graduate design studios. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eMaria R. Perbellini\u003c\/b\u003e is a principal in Pongratz Perbellini Architects, associate dean for graduate programs, and professor of architecture at Texas Tech University. She is the coauthor with Christian R. Pongratz of a monograph on \u003ci\u003ePeter Eisenman\u003c\/i\u003e, and the books \u003ci\u003eNatural Born CaaDesigners\u003c\/i\u003e and \u003ci\u003eCyberstone\u003c\/i\u003e. Her writing has appeared in \u003ci\u003eA+A Arquitecturanimación\u003c\/i\u003e, \u003ci\u003eL'Arca\u003c\/i\u003e, \u003ci\u003eInterni\u003c\/i\u003e, \u003ci\u003eIndustria delle Costruzioni\u003c\/i\u003e, \u003ci\u003eSpace Magazine\u003c\/i\u003e, \u003ci\u003eKorean Architects\u003c\/i\u003e, along with many others. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eChristian R. Pongratz\u003c\/b\u003e is a principal in Pongratz Perbellini Architects, director of the digital design and fabrication program, and professor of architecture at Texas Tech University. PPA's numerous publications and awards include the \u003ci\u003eSegnalazione Compasso d'Oro XXI\u003c\/i\u003e, the \u003ci\u003eSilver Prize Bienal Miami\u003c\/i\u003e, and the \u003ci\u003eInternational Estetica Design Award\u003c\/i\u003e.\"","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46506711416983,"sku":"9781634874182","price":11586.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781634874182.webp?v=1769197113","url":"https:\/\/atlanticbooks.com\/products\/digital-media-for-design-9781634874182","provider":"Atlantic Books","version":"1.0","type":"link"}