{"product_id":"digital-privacy-in-the-marketplace-perspectives-on-the-information-exchange-9781606498484","title":"Digital Privacy in the Marketplace: Perspectives on the Information Exchange","description":"\u003cp\u003e • Author(s): George Milne\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDigital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45127609712791,"sku":"9781606498484","price":1557.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781606498484.webp?v=1767145054","url":"https:\/\/atlanticbooks.com\/products\/digital-privacy-in-the-marketplace-perspectives-on-the-information-exchange-9781606498484","provider":"Atlantic Books","version":"1.0","type":"link"}