{"product_id":"digital-strategies-in-a-global-market-navigating-the-fourth-industrial-revolution-9783030582692","title":"Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution","description":"\u003cp\u003e • Author(s): Natalia Konina\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organizations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing companies strategies in digital environment, management and business transformation, corporate governance, the digital single market, digital aspects of oil and gas, retail, hotel, FMCG and agri-business.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNatalia Konina\u003c\/b\u003e is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45275791065239,"sku":"9783030582692","price":11017.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030582692.webp?v=1769283913","url":"https:\/\/atlanticbooks.com\/products\/digital-strategies-in-a-global-market-navigating-the-fourth-industrial-revolution-9783030582692","provider":"Atlantic Books","version":"1.0","type":"link"}