{"product_id":"digital-textile-printing-9781472535672","title":"Digital Textile Printing","description":"\u003cp\u003e • Author(s): Susan Carden\u003cbr\u003e • Publisher: Bloomsbury Academic\u003cbr\u003e • Publisher Imprint: Bloomsbury Academic\u003cbr\u003e • BISAC: Textile \u0026amp; Costume\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe development of digital textile printing at the end of the twentieth century has had a profound effect on the design, creation, use and understanding of textiles. This new technology - combined with advances in fabric and dye chemistry - has made it possible to produce complex images on fabric comprising millions of colours, quickly, inexpensively and in flexible quantities; a revolution that has led to a rapid increase in demand, which is predicted to rise still further. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is the first to describe the historical and cultural context from which digital textile printing emerged, and to engage critically with the many issues that it raises: the changing role of the designer in the creation of printed textiles; the ways in which the design process is being transformed by new technology; the relationships between producers, clients and the textile industry; and the impact of digital printing on the wider creative industries. At the core of this study are two key questions: what constitutes authenticity in an age when printed textiles are created through the combined agency of the artist\/designer and the computer? And how can this new technology be put to work in a sustainable way during a period of spiralling demand?","brand":"Bloomsbury Academic","offers":[{"title":"Paperback","offer_id":45083290796183,"sku":"9781472535672","price":4088.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781472535672.webp?v=1767142613","url":"https:\/\/atlanticbooks.com\/products\/digital-textile-printing-9781472535672","provider":"Atlantic Books","version":"1.0","type":"link"}