{"product_id":"digital-transformation-for-fashion-and-luxury-brands-theory-and-practice-9783031355912","title":"Digital Transformation for Fashion and Luxury Brands: Theory and Practice","description":"\u003cp\u003e • Author(s): Wilson Ozuem | Silvia Ranfagni | Michelle Willis\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003eThis book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":47658085318807,"sku":"9783031355912","price":12486.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031355912.webp?v=1775816887","url":"https:\/\/atlanticbooks.com\/products\/digital-transformation-for-fashion-and-luxury-brands-theory-and-practice-9783031355912","provider":"Atlantic Books","version":"1.0","type":"link"}