{"product_id":"direct-digital-data-driven-marketing-9781529708189","title":"Direct, Digital \u0026 Data-Driven Marketing","description":"\u003cp\u003e • Author(s): Lisa\u003cbr\u003e • Publisher: SAGE Publications Ltd\u003cbr\u003e • Publisher Imprint: SAGE Publications Ltd\u003cbr\u003e • BISAC: Marketing - Direct\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDirect, Digital, and Data-Driven Marketing \u003c\/strong\u003erecognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. \u003cbr\u003e \u003cbr\u003e With plenty of learning features online resources, the \u003cstrong\u003eFifth Edition\u003c\/strong\u003e provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Hardcover","offer_id":45457434673303,"sku":"9781529708189","price":14677.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529708189.webp?v=1769293525","url":"https:\/\/atlanticbooks.com\/products\/direct-digital-data-driven-marketing-9781529708189","provider":"Atlantic Books","version":"1.0","type":"link"}