{"product_id":"discipline-and-liberation-in-consumption-9781636515250","title":"Discipline and Liberation in Consumption","description":"\u003cp\u003e • Author(s): Russell W. Belk | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDiscipline and Liberation in Consumption\u003c\/em\u003e\u003c\/strong\u003e examines the contrasting forces of control and freedom that shape consumer behavior. In this powerful book, \u003cstrong\u003eRussell W. Belk\u003c\/strong\u003e explores how individuals navigate societal expectations, personal values, and market influences to either restrain or express themselves through consumption.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBelk investigates topics such as voluntary simplicity, frugality, consumer resistance, and the pursuit of minimalism alongside indulgent behaviors, expressive consumption, and moments of liberation through shopping or self-reward. The book analyzes how consumption can both reinforce social discipline-through norms, guilt, or moral pressures-and offer avenues for rebellion, self-expression, and escape.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing from interdisciplinary sources, this book sheds light on how consumers find balance between obligation and desire, structure and spontaneity, austerity and abundance. It is a thought-provoking resource for researchers and students in consumer studies, sociology, and marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis title is part of the Legend in Consumer Behavior series, showcasing Belk's compelling contributions to understanding the deeper dynamics of consumption.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317514260631,"sku":"9781636515250","price":7469.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636515250.webp?v=1768679323","url":"https:\/\/atlanticbooks.com\/products\/discipline-and-liberation-in-consumption-9781636515250","provider":"Atlantic Books","version":"1.0","type":"link"}