{"product_id":"disciplined-entrepreneurship-tactics-9781394223350","title":"Disciplined Entrepreneurship Tactics","description":"\u003cp\u003e • Author(s): Paul Cheek\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA hands-on, practical roadmap to get from great idea to successful company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.\u003c\/p\u003e \u003cp\u003eThis is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions\u003c\/li\u003e \u003cli\u003eTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product\u003c\/li\u003e \u003cli\u003eMethods for equity distribution that minimize conflict and maximize investor return\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eAn invaluable resource for founders and entrepreneurs, \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics \u003c\/i\u003ewill also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45036604194967,"sku":"9781394223350","price":2321.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781394223350.webp?v=1769213612","url":"https:\/\/atlanticbooks.com\/products\/disciplined-entrepreneurship-tactics-9781394223350","provider":"Atlantic Books","version":"1.0","type":"link"}