{"product_id":"disruptive-package-design-9781667808543","title":"Disruptive Package Design","description":"\u003cp\u003e • Author(s): Paul Siems\u003cbr\u003e • Publisher: Bookbaby\u003cbr\u003e • Publisher Imprint: Bookbaby\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003ePackaging is everywhere we go - in every business and household. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eConsumer goods fall into the most competitive, fastest-growing, look-based market sectors on the planet. To create an emotional reaction in your consumer and trigger that 'buy now' response, your package design needs to disrupt the visual space in its category. This book outlines a common-sense approach to the matter and methods that can be executed on any budget. \u003cp\u003e\u003c\/p\u003eTake the following into consideration: \u003cp\u003e\u003c\/p\u003eHow do I create category-busting designs on a minimum budget? \u003cp\u003e\u003c\/p\u003eHow do I find design solutions when there is no market research to reference? \u003cp\u003e\u003c\/p\u003eHow do I deliver concepts that will outperform others on the shelf? \u003cp\u003e\u003c\/p\u003eHow do I understand my clients' expectations? \u003cp\u003e\u003c\/p\u003eWhy do graphic designers need to ask questions? \u003cp\u003e\u003c\/p\u003eWhether you're a graphic designer, a product developer, a start-up looking for that edge, you'll find value in what this book has to offer. You are going to be able to find creative direction for package design at your competitor's expense as well as project management solutions, and much more.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46316909822103,"sku":"9781667808543","price":2860.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781667808543.webp?v=1767710298","url":"https:\/\/atlanticbooks.com\/products\/disruptive-package-design-9781667808543","provider":"Atlantic Books","version":"1.0","type":"link"}