{"product_id":"do-you-want-to-keep-your-customers-forever-9781422140277","title":"Do You Want to Keep Your Customers Forever?","description":"\u003cp\u003e • Author(s): Joseph B. Pine\u003cbr\u003e • Publisher: Harvard Business School Press\u003cbr\u003e • Publisher Imprint: Harvard Business School Press\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a \"learning relationship.\" Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.\u003c\/p\u003e","brand":"Harvard Business School Press","offers":[{"title":"Paperback","offer_id":45083372421271,"sku":"9781422140277","price":490.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781422140277.webp?v=1767635685","url":"https:\/\/atlanticbooks.com\/products\/do-you-want-to-keep-your-customers-forever-9781422140277","provider":"Atlantic Books","version":"1.0","type":"link"}