{"product_id":"do-you-want-to-keep-your-customers-forever-9781633694972","title":"Do You Want to Keep Your Customers Forever?","description":"\u003cp\u003e  • Publisher: Harvard Business School Press\u003cbr\u003e • Publisher Imprint: Harvard Business School Press\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a \"learning relationship.\" Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.\u003c\/p\u003e","brand":"Harvard Business School Press","offers":[{"title":"Hardcover","offer_id":45127668629655,"sku":"9781633694972","price":1411.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781633694972.webp?v=1767279643","url":"https:\/\/atlanticbooks.com\/products\/do-you-want-to-keep-your-customers-forever-9781633694972","provider":"Atlantic Books","version":"1.0","type":"link"}