{"product_id":"does-branding-affect-consumer-purchase-decision-9783639270297","title":"Does Branding Affect Consumer Purchase Decision?","description":"\u003cp\u003e • Author(s): Tania Shaikh\u003cbr\u003e • Publisher: VDM Verlag\u003cbr\u003e • Publisher Imprint: VDM Verlag\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eA case study of Coca Cola and Pepsi has been undertaken in order to comprehend whether or not branding affects consumer purchase decesion. Previous research ' The Pepsi Challenge' has been emulated and discussed in order to come to a conclusion.The research methodology consisted of a binomial experiment, conducted on participants and dealt with participant's ability to distinguish Coca- Cola from Pepsi. Quantitative analysis of questionnaires, given to participants, was utilised to create an analysis of graphs. A semiotic analysis of a Coca-Cola can as well as Pepsi can was conducted in order to comprehend the brand image of these respective brands. The Porter‟s Five Forces Framework was recreated for the soft-drink industry in order to gain a grasp of how the firms are likely to gain competitive advantages over other rival firms. The results obtained suggest that branding is a key variable affecting consumer purchase decision\u003c\/p\u003e","brand":"VDM Verlag","offers":[{"title":"Paperback","offer_id":46882197799063,"sku":"9783639270297","price":5441.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783639270297.webp?v=1770234204","url":"https:\/\/atlanticbooks.com\/products\/does-branding-affect-consumer-purchase-decision-9783639270297","provider":"Atlantic Books","version":"1.0","type":"link"}