{"product_id":"doing-style-youth-and-mass-mediation-in-south-india-9788125063018","title":"Doing Style: Youth and Mass Mediation in South India","description":"\u003cp\u003e • Author(s): Constantine V. Nakassis\u003cbr\u003e • Publisher: Orient Blackswan Pvt Ltd\u003cbr\u003e • Publisher Imprint: Orient Blackswan Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eDoing \u003c\/em\u003e\u003cem\u003eStyle\u003c\/em\u003e, Constantine V. Nakassis explores the world of youth and mass media in South India. Through ethnographic descriptions of college life in urban Tamil Nadu, Nakassis examines what Tamil youth call “\u003cem\u003estyle\u003c\/em\u003e”: the display of ostentatious brand fashion, speaking in cosmopolitan English, or acting out bombastic film heroism, among other kinds of acts. As Nakassis shows, acts of “doing \u003cem\u003estyle\u003c\/em\u003e” express the ambivalent desires and anxieties of these youth who live in the shadows of global modernity. This ambivalence is reflected in the conflicted ways that youth do \u003cem\u003estyle\u003c\/em\u003e. Among youth, what appear are not authentic but fake branded garments, not fluent English but English-peppered Tamil, and not imitations of film heroes but ironical and playful citations. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eDoing Style\u003c\/em\u003e also explores the connections among youth peer groups and the sites where such \u003cem\u003estylish \u003c\/em\u003eobjects are produced: textile workshops, music-television channels, and the Tamil film industry. Nakassis shows how these connections deeply condition the production and circulation of these media. They inscribe youth \u003cem\u003estyle \u003c\/em\u003eon these media, materializing \u003cem\u003eas\u003c\/em\u003e fashionable garments, on-air speech styles, and film texts that anticipate and give form to youth’s ambivalent acts of\u003cem\u003e style\u003c\/em\u003e.\u003c\/p\u003e \u003cp\u003e \u003cem\u003eDoing Style\u003c\/em\u003e presents an important and timely look at contemporary youth culture, globalization, and mass media as they interact in a vibrant and rapidly changing India. This book will appeal to socio-cultural anthropologists, sociolinguists, and scholars of media and cultural studies.\u003c\/p\u003e","brand":"Orient Blackswan Pvt Ltd","offers":[{"title":"Hardcover","offer_id":45616494837911,"sku":"9788125063018","price":1663.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788125063018.webp?v=1769294941","url":"https:\/\/atlanticbooks.com\/products\/doing-style-youth-and-mass-mediation-in-south-india-9788125063018","provider":"Atlantic Books","version":"1.0","type":"link"}