{"product_id":"domestic-agricultural-production-exists-but-absorption-is-scarce-9786208295912","title":"Domestic agricultural production exists, but absorption is scarce","description":"\u003cp\u003e • Author(s): Consolación Natividad B. Mba Mikue\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eIn the markets of the economic capital of Equatorial Guinea, Bata, there is a shortage of national products in the markets, while in the production fields there is a surplus. The latter, when opting for direct sales, are faced with problems of physical space in the markets and a generalized disorder, which hinders their activity and the access of consumers to these products. The lack of a legal instrument hinders the development of the producer-commercial activity. Therefore, the objective of this research is to present a proposal for the efficient management of agricultural product marketing in order to improve access for Bata consumers. The proposed solution is the implementation of a consumption chain based on the degree of consumer satisfaction and, as a strategy, the conception of a structure that determines the role of each group, including the central and municipal government, the coordination of the activity of each one, the establishment of a communication network, physical spaces for direct sales and the provision of a legal instrument that regulates the entire process up to the final consumer.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46400370147479,"sku":"9786208295912","price":8996.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208295912.webp?v=1769052387","url":"https:\/\/atlanticbooks.com\/products\/domestic-agricultural-production-exists-but-absorption-is-scarce-9786208295912","provider":"Atlantic Books","version":"1.0","type":"link"}