{"product_id":"drag-as-marketplace-contemporary-cultures-identities-and-business-9781529237450","title":"Drag as Marketplace: Contemporary Cultures, Identities and Business","description":"\u003cp\u003e • Author(s): Mikko Laamanen | Mario Campana | Maria Rita Micheli\u003cbr\u003e • Publisher: Bristol University Press\u003cbr\u003e • Publisher Imprint: Bristol University Press\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. \u003c\/p\u003e\u003cp\u003e Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. \u003c\/p\u003e\u003cp\u003e Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.\u003c\/p\u003e","brand":"Bristol University Press","offers":[{"title":"Paperback","offer_id":47773256450199,"sku":"9781529237450","price":2926.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529237450.webp?v=1777978449","url":"https:\/\/atlanticbooks.com\/products\/drag-as-marketplace-contemporary-cultures-identities-and-business-9781529237450","provider":"Atlantic Books","version":"1.0","type":"link"}