{"product_id":"drive-culture-the-5-secrets-to-b-u-i-l-d-a-culture-worth-fighting-for-9798994768532","title":"DRIVE Culture: The 5 Secrets To B.U.I.L.D. A Culture Worth Fighting For","description":"\u003cp\u003e • Author(s): Bob Snyder | Woody Woodward\u003cbr\u003e • Publisher: Renegade Publishing\u003cbr\u003e • Publisher Imprint: Renegade Publishing\u003cbr\u003e • BISAC: Workplace Culture\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost cultures break down not because people lack talent, but because leaders do not understand what truly DRIVEs behavior.\u003c\/p\u003e\u003cp\u003eCulture is not perks.\u003cbr\u003eIt is not slogans.\u003cbr\u003eIt is not what is written on the wall.\u003c\/p\u003e\u003cp\u003eCulture is the emotional climate of your organization.\u003cbr\u003eIt is shaped by what is celebrated, tolerated, and repeated.\u003c\/p\u003e\u003cp\u003eAnd whether you realize it or not, your culture is already forming.\u003cbr\u003eThe only question is, are you building it intentionally, or letting it build itself?\u003c\/p\u003e\u003cp\u003eThe D.R.I.V.E. Culture System changes the way culture forms at its core.\u003c\/p\u003e\u003cp\u003eInstead of relying on surface level motivation, this framework reveals how meaning is created, how it spreads, and how it ultimately shapes performance, engagement, and results.\u003c\/p\u003e\u003cp\u003eWhen leaders understand DRIVE, emotion stabilizes, behavior aligns, and culture becomes sustainable.\u003c\/p\u003e\u003cp\u003eWhether you are leading a small team or an entire organization, this system gives you a clear path to building a culture worth fighting for.\u003c\/p\u003e\u003cp\u003eInside, you will discover the BUILD framework: \u003c\/p\u003e\u003cp\u003eB - Build Meaning\u003cbr\u003eCulture starts with the story people attach to their work. When meaning is clear, effort becomes intentional and engagement deepens.\u003c\/p\u003e\u003cp\u003eU - Uplift Emotion\u003cbr\u003eEmotion fuels every action. Creating emotional steadiness and safety allows people to contribute with clarity and confidence.\u003c\/p\u003e\u003cp\u003eI - Influence Behavior\u003cbr\u003eBehavior is the visible expression of culture. What gets reinforced becomes repeated, and what gets repeated becomes normal.\u003c\/p\u003e\u003cp\u003eL - Leverage Habits\u003cbr\u003eHabits sustain culture over time. When the right behaviors become automatic, consistency replaces chaos.\u003c\/p\u003e\u003cp\u003eD - DRIVE Culture\u003cbr\u003eCulture is not what leaders say, it is what people experience. Aligning meaning, emotion, behavior, and habits creates a system that strengthens itself.\u003c\/p\u003e\u003cp\u003eWhen people feel understood, they engage.\u003cbr\u003eWhen they engage, they perform.\u003cbr\u003eWhen they perform, culture becomes your greatest competitive advantage.\u003c\/p\u003e\u003cp\u003eThis is not a book about managing people.\u003cbr\u003eThis is a book about understanding them.\u003c\/p\u003e\u003cp\u003eAnd when you understand what drives people, everything changes.\u003c\/p\u003e","brand":"Renegade Publishing","offers":[{"title":"Paperback","offer_id":47890894061719,"sku":"9798994768532","price":1475.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798994768532.webp?v=1781181718","url":"https:\/\/atlanticbooks.com\/products\/drive-culture-the-5-secrets-to-b-u-i-l-d-a-culture-worth-fighting-for-9798994768532","provider":"Atlantic Books","version":"1.0","type":"link"}