{"product_id":"drug-truths-dispelling-the-myths-about-pharma-r-d-9780470393185","title":"Drug Truths: Dispelling the Myths about Pharma R \u0026 D","description":"\u003cp\u003e • Author(s): John L. Lamattina\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Pharmacology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAn insider's perspective on the pharmaceutical industry\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIt's easy to hate Big Pharma. After all, they charge a lot of money for life-saving drugs. You could argue that Big Pharma's incentive to generate income is antithetical to the needs of society. But, if you set costs aside, no reasonable person could argue against the industry's accomplishments. The pharmaceutical industry has cured many infectious diseases and some cancers, delayed the onset of heart disease, enabled AIDS patients to live long and productive lives, controlled the progression of arthritis, and reduced pain.\u003c\/p\u003e \u003cp\u003eAny thoughtful discussion on the pharmaceutical industry must be guided by the facts. Author John LaMattina, a thirty-year veteran and former president of Pfizer Global Research and Development, takes you through the realities and the myths surrounding the pharmaceutical industry, offering concrete illustrative examples. Rather than innuendo, he offers facts, answering your questions about the process and costs of pharmaceutical R\u0026amp;D in a compelling narrative focused on the discovery and development of new medicines.\u003c\/p\u003e \u003cp\u003eDivided into four parts, this book dispels common misconceptions, helping you arrive at your own informed conclusions: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003ePart One, A Matter of the Heart\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePart Two, The Role of Pharmaceutical R\u0026amp;D in Healthcare\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePart Three, The Profit Motive\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePart Four, The Future\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith its emphasis on fact, John LaMattina's book is indispensable for anyone interested in understanding, advocating, or setting pharmaceutical policy, including general consumers, pharmaceutical executives, regulators, pharmaceutical researchers, and students.\u003c\/p\u003e \u003cp\u003e\"This is an important and timely book.\"\u003cbr\u003e --\u003cb\u003eDr. Richard A. Lerner\u003c\/b\u003e, President of the Scripps Research Institute\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eDrug Truths\u003c\/i\u003e is an authoritative, clear, and accessible exposition of the realities of drug discovery and development.\"\u003cbr\u003e --\u003cb\u003eProfessor E.J. Corey\u003c\/b\u003e, Nobel Laureate, Harvard University\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45147693973655,"sku":"9780470393185","price":2486.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470393185.webp?v=1767294068","url":"https:\/\/atlanticbooks.com\/products\/drug-truths-dispelling-the-myths-about-pharma-r-d-9780470393185","provider":"Atlantic Books","version":"1.0","type":"link"}