{"product_id":"dynamics-of-niche-tourism-in-malaysia-9781806863167","title":"Dynamics of Niche Tourism in Malaysia","description":"\u003cp\u003e • Author(s): Thinaranjeney Thirumoorthi | Farzana Parveen Tajudeen\u003cbr\u003e • Publisher: Emerald Publishing Limited\u003cbr\u003e • Publisher Imprint: Emerald Publishing Limited\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDynamics of Niche Tourism in Malaysia\u003c\/em\u003e explores the evolving landscape of Malaysia's tourism industry, with a particular focus on the potential of niche tourism to drive sustainable growth. The book examines a wide range of specialised tourism segments--including nature based tourism, experiential travel, medical and wellness tourism, responsible, luxury, wedding, Muslim-friendly, and gastronomic tourism --and evaluates their role in reinforcing Malaysia's position as a diverse and distinctive destination. Drawing on national strategies such as the \u003cem\u003eMalaysia Truly Asia\u003c\/em\u003e campaign and the Tourism Malaysia Marketing Plan 2022-2026, the text highlights the efforts of various stakeholders in navigating ongoing challenges related to business rejuvenation, infrastructure, and policy alignment.\u003c\/p\u003e \u003cp\u003eCombining industry data, strategic analysis, and technological insights, the book also investigates how digital transformation is reshaping tourist engagement and service delivery. Key chapters address the socio-cultural, environmental, and economic impacts of niche tourism, as well as the implications for long-term sustainability. An essential resource for scholars, students, policymakers, and practitioners seeking a deeper understanding of the dynamics shaping Malaysia's tourism sector and the strategic opportunities within niche markets to achieve sustainable tourism development.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Hardcover","offer_id":47889662705815,"sku":"9781806863167","price":12129.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781806863167.webp?v=1781177255","url":"https:\/\/atlanticbooks.com\/products\/dynamics-of-niche-tourism-in-malaysia-9781806863167","provider":"Atlantic Books","version":"1.0","type":"link"}