{"product_id":"e-commerce-2016-9780692359273","title":"E-Commerce 2016","description":"\u003cp\u003e • Author(s): Amir Manzoor\u003cbr\u003e • Publisher: Amir Manzoor\u003cbr\u003e • Publisher Imprint: Amir Manzoor\u003cbr\u003e • BISAC: Electronic Commerce (see also headings under Business \u0026amp; Econ\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM\/e-SCM\/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides upto-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.\u003c\/p\u003e","brand":"Amir Manzoor","offers":[{"title":"Paperback","offer_id":45507881730199,"sku":"9780692359273","price":8792.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780692359273.webp?v=1767167762","url":"https:\/\/atlanticbooks.com\/products\/e-commerce-2016-9780692359273","provider":"Atlantic Books","version":"1.0","type":"link"}