{"product_id":"e-commerce-2018-9789699443060","title":"E-commerce 2018","description":"\u003cp\u003e • Author(s): Amir Manzoor\u003cbr\u003e • Publisher: Amir Manzoor\u003cbr\u003e • Publisher Imprint: Amir Manzoor\u003cbr\u003e • BISAC: E-Commerce - General (see also Computers - Electronic Commer\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eE-commerce 2018 continues to be a comprehensive text designed to provide students a solid foundation of E-commerce and its essential concepts. E-commerce 2018 is fully updated to cover the latest developments in the field of e-commerce. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, social, mobile, and local marketing, virtual wolds, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM\/e-SCM\/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic ecommerce environment.\u003c\/p\u003e","brand":"Amir Manzoor","offers":[{"title":"Paperback","offer_id":45553242964119,"sku":"9789699443060","price":10869.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789699443060.webp?v=1767132538","url":"https:\/\/atlanticbooks.com\/products\/e-commerce-2018-9789699443060","provider":"Atlantic Books","version":"1.0","type":"link"}