{"product_id":"e-commerce-for-new-enterprises-lessons-select-case-studies-9780984377930","title":"E-Commerce for New Enterprises: Lessons \u0026 Select Case Studies","description":"\u003cp\u003e • Author(s): Riley Mitchell\u003cbr\u003e • Publisher: McGrawhill\u003cbr\u003e • Publisher Imprint: McGrawhill\u003cbr\u003e • BISAC: E-Commerce - General (see also Computers - Electronic Commer\u003c\/p\u003e\u003cp\u003eThese lessons and select case studies are part of an on-going curriculum and simulations development project between the College of Saint Scholastica's School of Business and Technology (SBT) and Learning-Games.net (www.learningames.net), and are designed to help students explore the field of E-commerce for new enterprises through case simulations and role-playing game (RPG) scenarios. In addition, they can be used in combination with a queueing theory model and both continuous, as well as discrete-event simulations. The related RPG scenarios focus on real-life systems found in e-commerce and internet marketing. \u003c\/p\u003e\u003cp\u003e Through the lessons and case studies presented in this collection, students will explore mission critical e-commerce systems designed to teach and explore expanding real-world online storefronts, or creating virtual startups, and show how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting new products to the world. Including: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCovers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond \u003c\/li\u003e\n\u003cli\u003eHighlights business issues that are of particular concern to online entrepreneurs \u003c\/li\u003e\n\u003cli\u003eWalks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools \u003c\/li\u003e\n\u003cli\u003eProvides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGrawhill","offers":[{"title":"Paperback","offer_id":45512557199511,"sku":"9780984377930","price":4187.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780984377930.webp?v=1767109896","url":"https:\/\/atlanticbooks.com\/products\/e-commerce-for-new-enterprises-lessons-select-case-studies-9780984377930","provider":"Atlantic Books","version":"1.0","type":"link"}