{"product_id":"e-commerce-fundamentals-a-concise-guide-for-beginners-9798900891293","title":"E-Commerce Fundamentals: A Concise Guide for Beginners","description":"\u003cp\u003e • Author(s): Dr Dinesh G Harkut\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Counseling - Academic Development\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today's hyperconnected world, commerce extends far beyond physical stores and local markets. Businesses and consumers are part of a rapidly evolving digital economy, where technology, data, and platforms redefine the way we buy, sell, and innovate.\u003c\/p\u003e\u003cp\u003eE-Commerce Fundamentals is a clear, student-friendly guide to this transformation. It introduces the core business models (B2B, B2C, C2B, and more), explores the digital ecosystem, and explains how Industry 4.0 and emerging technologies are reshaping commerce. With a balance of theory and practice, the book uses real-world Indian and global case studies: Flipkart, Paytm, Zomato, Nykaa, Reliance Retail - to make concepts engaging and relevant.\u003c\/p\u003e\u003cp\u003eKey Features: \u003c\/p\u003e\u003cp\u003eConcise coverage of e-commerce foundations, technologies, and strategies\u003c\/p\u003e\u003cp\u003eCase-driven insights from Indian and global businesses\u003c\/p\u003e\u003cp\u003eSimple, engaging style for easy learning\u003c\/p\u003e\u003cp\u003eFuture-focused outlook on disruption, innovation, and digital transformation\u003c\/p\u003e\u003cp\u003eDesigned for undergraduate students, professionals, and curious learners, this book provides not just knowledge, but also the ability to analyze e-commerce's growing impact on business and society.\u003c\/p\u003e\u003cp\u003eE-Commerce Fundamentals is more than a textbook, it's your roadmap to the digital future of business.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46402066612375,"sku":"9798900891293","price":1144.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798900891293.webp?v=1769058851","url":"https:\/\/atlanticbooks.com\/products\/e-commerce-fundamentals-a-concise-guide-for-beginners-9798900891293","provider":"Atlantic Books","version":"1.0","type":"link"}