{"product_id":"e-commerce-usability-tools-and-techniques-to-perfect-the-on-line-experience-9781138440418","title":"E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience","description":"\u003cp\u003e • Author(s): David Travis\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: CRC Press\u003cbr\u003e • BISAC: Non-Classifiable\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTop performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45238285172887,"sku":"9781138440418","price":15269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138440418.webp?v=1769219281","url":"https:\/\/atlanticbooks.com\/products\/e-commerce-usability-tools-and-techniques-to-perfect-the-on-line-experience-9781138440418","provider":"Atlantic Books","version":"1.0","type":"link"}