{"product_id":"e-commerce-website-optimization-why-95-of-your-website-visitors-dont-buy-and-what-you-can-do-about-it-9781789664454","title":"E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It","description":"\u003cp\u003e • Author(s): Dan Croxen-John | Johann Van Tonder\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGrounded in best-practice theory and research, \u003cb\u003e\u003ci\u003eE-commerce Website Optimization\u003c\/i\u003e\u003c\/b\u003e brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. \u003cp\u003e\u003c\/p\u003eIn the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools.\u003cb\u003e\u003ci\u003e E-commerce Website Optimization\u003c\/i\u003e\u003c\/b\u003e is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46452815888535,"sku":"9781789664454","price":7801.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781789664454.webp?v=1769142528","url":"https:\/\/atlanticbooks.com\/products\/e-commerce-website-optimization-why-95-of-your-website-visitors-dont-buy-and-what-you-can-do-about-it-9781789664454","provider":"Atlantic Books","version":"1.0","type":"link"}