{"product_id":"e-marketing-9788126542000","title":"E-Marketing","description":"\u003cp\u003e • Author(s): Sanjay Mohapatra, Suman Kumar Kanth\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers.\u003c\/p\u003e\n\n\u003cp\u003e•\tProduct Design for Online Channel \n\u003cbr\u003e•\tFuture Trend in Digital Marketing \n\u003cbr\u003e•\te-Branding as Strategy \n\u003cbr\u003e•\tInteractive Direct Marketing \n\u003cbr\u003e•\tManaging Multiple Sales and Marketing Channels \n\u003cbr\u003e•\tAdding Value to Sales \n\u003cbr\u003e•\tMastering Networks of Partners, Media, and Middlemen \n\u003cbr\u003e•\tBuilding Customer Care Systems \n\u003cbr\u003e•\tBuying Outside Services\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207139713175,"sku":"9788126542000","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126542000.webp?v=1769209052","url":"https:\/\/atlanticbooks.com\/products\/e-marketing-9788126542000","provider":"Atlantic Books","version":"1.0","type":"link"}