{"product_id":"e-marketing-theory-and-application-9780230203969","title":"E-Marketing: Theory and Application","description":"\u003cp\u003e • Author(s): Stephen Dann\u003cbr\u003e • Publisher: Palgrave\u003cbr\u003e • Publisher Imprint: Palgrave\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003eCombining academic rigour and practical application, \u003ci\u003eE-Marketing\u003c\/i\u003e brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.\u003c\/p\u003e","brand":"Palgrave","offers":[{"title":"Paperback","offer_id":45083486552215,"sku":"9780230203969","price":10234.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230203969.webp?v=1767263895","url":"https:\/\/atlanticbooks.com\/products\/e-marketing-theory-and-application-9780230203969","provider":"Atlantic Books","version":"1.0","type":"link"}