{"product_id":"e-strategy-9781841122144","title":"E-Strategy","description":"\u003cp\u003e • Author(s): Michael J. Cunningham\u003cbr\u003e • Publisher: Capstone\u003cbr\u003e • Publisher Imprint: Capstone\u003cbr\u003e • BISAC: E-Commerce - General (see also Computers - Electronic Commer\u003c\/p\u003e\u003cp\u003eFast track route to developing effective and profitablee-strategies for organizations.\u003cbr\u003e \u003cbr\u003e Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.\u003cbr\u003e \u003cbr\u003e Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.\u003cbr\u003e \u003cbr\u003e Includes a glossary of key concepts and a comprehensiveresources guide\u003c\/p\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45201514102935,"sku":"9781841122144","price":1089.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841122144.webp?v=1767667943","url":"https:\/\/atlanticbooks.com\/products\/e-strategy-9781841122144","provider":"Atlantic Books","version":"1.0","type":"link"}